Huma Coffee lab packaging

Huma

Project type
Brand Identity

Huma stands for devil's head in kichwa and it represents a mythological character from the tribal legends of Ecuador. This character appears as a rejection to Catholic imposition from Spanish colonizers. I designed the branding for this experimental boutique coffee lab, along with its packaging and merchandise, while keeping alive the tribal and rebellious characteristics that inspired it.

Photos by María José Aguirre

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